et al
foundry
We build brands to prove the systems we create.
Foundry is where we incubate and operate our own companies. Each one tests ET AL infrastructure in real conditions — real customers, real operations, real growth.
What is Foundry
The brands we build and nurture
We don't consult on brand building. We do it.
Foundry operates companies across apparel, goods, and lifestyle. Full ownership, full control. These brands run on Product OS, get directed by Studio, and source through Supply. What we learn here becomes what we build for everyone else.
Our Brands
Wasatch Products Co.
Goods built for utility and longevity. Designed and manufactured through the ET AL system.
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SHVR
Goods built for utility and longevity. Designed and manufactured through the ET AL system.
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Proof in Practice
Every tool we build gets tested here first. Product OS manages these companies. Studio directs their campaigns. Supply handles their manufacturing. If it doesn't work for our brands, we don't ship it. Foundry keeps us honest — and keeps us in the work.
Work with us
We take on a limited number of projects each quarter